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Monday, October 8, 2007

How To Design A Web Page That Pays

By: Cliff Posey

It is relatively easy to design a web page. It is much more difficult to design a web page that works, and more importantly a web page that pays off for either you or the web visitor. But if you want to create web sites or have a home based business that you can promote online, building a web page that pays is an absolute necessity.

So, how do you design a web page that pays? First off, you need to determine who will be getting the pay-off. It could be you or the web visitor, or better yet, it could be both of you. For example, an informational web page will be valuable to a reader looking for information and valuable to you if you have affiliates, links to products, or other sites you want to promote.

When building a web page or looking for a home based business, affiliate programs are worth considering because they add value to the site for the reader and can provide enough revenue for you to keep the site going. The best affiliates offer products that are in some way related to your site. In other words, if you have an informational web site relating to pet health, it wouldn't be a good idea to have affiliate links for tax software. You will be much better served with affiliates that sell pet vitamins, pet toys, or other pet related products.

If you want to create web sites or design a web page so that you can make money from affiliate programs, it is a good idea to research affiliates and the topic before you proceed. Making sure that affiliate programs exist in conjunction with the information you want to provide or the home based business you want to promote will prove to be very valuable later on as you try to get the site off the ground.

You will also want to make sure that you will be able to provide credible information to the site's visitors. For example, you will have a hard time building a web page devoted to coaching soccer if you know little about the subject. And without credibility, you stand little chance of getting site visitors to stop by once, let alone, again and again.

Credibility will also prove to be important when you look for affiliates. Often times, your site will need to be reviewed before you are allowed to participate in the affiliate program. If you design a web page that is not up to par, you will have little chance of being approved.

In short, take your time and do your homework. That is the only way to create web sites that truly pay off for you and your visitors.

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Cliff Posey, owner of CRP Marketing, owns and operates Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.