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Wednesday, January 30, 2008

Top 5 Mistakes That Affiliate Marketers Make

By Jerry Leung

There is no doubt that it is very easy to start in the business of affiliate marketing. You will put some links on your website after you have joined some affiliate programs. You will then be making the commissions if someone follows a link and make purchase. However, is it really that easy? In fact, it is a bit trickier than that.

Below are some of the mistakes online marketers will make. These mistakes will make them fail in affiliate marketing.

1. The lack of dedication and work

There are marketers who make no money at all. They will just give up a few weeks after adding the links. In fact, there will be no way to succeed if yo do not work on it. Remember, there is no free lunch in this world.

2. The lack of knowledge in promotion of sites

It is very important to have the knowledge to promote your websites. Marketers who fail to promote their sites will also fail to make profit. You will need to drive traffic to your sites. Of course you will have to work in order to drive traffic!

3. Failure in advertising the websites

Certainly, online marketers will try different ways to advertise their websites. However, some of them will have no idea on how to do it. They just know to buy advertisement spaces but they do not know if it is worth buying the spaces. To this end the marketers are just wasting their money on advertisement and they will eventually give up in the business of affiliate marketing because they think they are wasting with it.

4. The lack of patience

Affiliate marketing will not make you rich overnight and you need to be patient before you can make profit. You may need to work for a few weeks or even months before you can make the first sale. However, some marketers do not have the patience. They will abandon the websites and do not work on them after a few weeks.

5. Selling instead of pre-selling

Super affiliates know very well how to pre-sell a product. However, some marketers are trying to sell instead of pre-sell the products. You should leave to the merchant site to sell the products. As a result, you will put information related to the products on your websites. You may also compare different products on your websites. This is the way to pre-sell them and you will be able to make tons of profit if you can pre-sell the products well.

Article Source: http://www.articlehighlight.com

Jerry Leung is an author. You can learn more about Beginners Affiliate Marketing Tips from his website. He also runs a SEO Blog. Be sure to check Objective of Web log Analyzer and Analyzing Tools.

Article Marketing: Turn Your Articles into Whitepapers

By Brad McGovern

You've been in business for a while and have written lots of articles. You have submitted them to article directories and use article marketing to increase visits and back links to your website. Now what? Is there anything you can do with all these articles once they've been published through an article directory?

Actually, there is something you can do. You can take your articles and turn them into a whitepaper or a report to offer for free on your squeeze pages. This will give your readers a reason to sign up for your mailing list. Once a customer signs up on your website you can send them a free PDF file of your whitepaper.

What is a Whitepaper?

A whitepaper is more like a report that an article. Typically you want to start your whitepapers by discussing a problem that your clients have. To do this you really need to know your market. You'll need to know what they want and what they need.

Just present the problem and offer solutions while keeping your focus on their customers needs. Your whitepaper must offer valuable information that helps your customers. A whitepaper is a document to provide unbiased information. Don't use it to spam your products or services. A simple link at the bottom of it to your sites will suffice.

Your goal for writing a whitepaper is to educate readers and generate leads and sales. However, a whitepaper is not a place to hard-sell your merchandise. Use whitepapers to draw potential customers to your website and educate them about your topic so they will return to your website to meet their needs.

Marketing with Whitepapers

If you're like me, you're no stranger to article marketing. The concept has been around for a while now and it is one of the best ways to spread the word about your business. Now I use whitepapers in the same way. I turn older articles and diverse material into whitepapers by changing the focus and writing in a clear concise way. A whitepaper is more like a technical document and includes factual information. When I'm done writing a whitepaper, I submit them to directories just like I do with my articles. Submit whitepapers to directories for possible inclusion in e-zines and newsletters.

The side benefit of writing a whitepaper on your niche topic is that it helps establish you as a credible source. By offering a high quality whitepaper or report for, you will gain your customers' trust and become noticed as an expert on your topic.

Outsourcing Whitepapers

Turning an article into a whitepaper could become a time-consuming project for someone who isn't skilled at this type of writing. Does that mean you should skip this valuable article marketing option? Not at all.

Use an article writing service to transform your articles into whitepapers. The cost of hiring a team of professionals is worth it to have a well-written document to offer your customers. You can also submit whitepapers to directories for possible inclusion in e-zines and newsletters.

Article Source: http://www.articlehighlight.com

Brad McGovern is the Marketing Manager at Article Marketer, and offers advice and news of note to article marketers. Watch for more from Brad in the coming days!