The Ten Secrets for Successful Internet Marketing In the 21st Century

By Ranju Kumar

Internet research group Netcraft reported that there are now over 100 million Web sites on the Internet. That is a far cry from the few hundred that were around when I first started using the Web in 1995.

In that time, the rules have changed. Things that used to work even a few years ago no longer work now. That's why I have decided to list these "Secrets" for successfully marketing yourself on the Internet now.

Secret 1. Friends, not strangers

Use the Internet to market to "friends" (existing clients and customers), rather than just looking to get new customers ("strangers").

Secret 2. High margin, not high volume

Create product/service bundles that have high value and high profit margins, rather than trying to sell low-margin items to lots of customers.

Secret 3. Lead with expertise, not sales

People search the Internet looking for information. Give them the information first, before you launch into your sales pitch.

Secret 4. Sell on value, not on cost

Your customers do not care how much it costs you to provide your products and services. They care about the value you provide.

Secret 5. Generate leads, not sales

It's tempting to think that you can do the entire sales process on your Web site, without any effort on your part. This is possible, but DIFFICULT. Use your Web site to generate a new lead for your business, and then take over to deal with the customer directly to make the sale.

Secret 6. Find a market niche, not a wide spread

The Web is now much more competitive than ever before. The successful Internet marketers focus on a tightly defined, highly specialized niche market rather than trying to be all things to all people.

Secret 7. Build relationships, not transactions

All the money is in the customer, not in the first sale. Foster the long-term relationship with your customers, and they will keep coming back to you for more.

Secret 8. It is still about people, not computers

Regardless of the technology, it is still about people buying from people. Make sure your Web site and e-mail marketing talk to the person sitting behind the computer.

Secret 9. Create intermediation, not transparency

There is so much information out there now that your customers are clamoring for experts to sift through it and deliver it in a way that provides meaning and value.

Secret 10. Market offline, not just online

The Internet is just another marketing tool. Do not rely on Internet marketing alone. Combine your on-line marketing with off-line marketing methods as well.

OK, thats it! If you put any of these ideas into practice, I can almost guarantee that you will make a significant improvement in your Internet marketing.

Article Source: http://www.articlehighlight.com

Ranju Kumar is assistant to Gihan Perera, the author of "The Seven Fatal Mistakes That Most Web Site Owners Make - And How To Avoid Them" and "Spin: Turn One Idea Into Hundreds of Information Products". Get your complimentary copies now.

Why Do You Need Quality Content On Your Affiliate Site?

By Jerry Leung

There is no doubt that content is very important for a website. It is even more important for your affiliate sites. You will be using the content to drive traffic to your site and more traffic will mean a better chance of making more money. This article will discuss how quality content can help you to drive more traffic to your site, and most importantly, increase the chance of conversion.

You will probably know that you need to pre sell to the visitors on your website. You will need quality content to do this. You will need to research and read a lot about the niche related to the products you are promoting. You will then write articles as if you are an expert in the field.

If the visitors think that you are an expert in the niche, they tend to trust what you say. You will then pre sell the products effectively. Of course you should never sell the products. Pre selling will be good enough. You may also try to compare different products in order to pre sell them. As a matter of fact comparison is a good way to create some quality content on your website.

As a webmaster you would also like to get a better ranking in the search engines. In fact, content is once of the most important issues in SEO. You will need quality and relevant content in order to get a good position in Google. You can get tons of traffic if you can rank very well on the search engines.

You are also using the content to update your website. You can imagine that visitors will not re-visit a site if the webmaster of it does not update it at all. As a result you should update the website regularly with quality content so that you can attract the visitor to come back again and again.

The content can also attract other webmasters to link to your site. If there are lots of webmasters linking to your sites, the number of back links will certainly help you to conquer your competitions in your niche since it is one of the most essential factors to determine the ranking in search engines.

You may think that writing is always a difficult task. Yes this is very true. However, if you find it really difficult for you to write, you can always outsource the work. You can hire professional writers to do it for you. In this way you will still have quality content for you site while you do not need to write yourself!

Article Source: http://www.articlehighlight.com

Jerry Leung is an author. You can learn more about Making Easy Money Online from his website. He also runs a SEO Blog. Be sure to check Website Analysis Tools.