What Should We Focus On to Succeed in the Internet Business?

By Article Specialist

Nearly every internet business people that I have ever known has worked at some kind of job other than internet business before they launched their internet business careers.

There is a funny thing about working at a job that pays you for the work that you do. You get into a ‘work-equals-money’ mindset. After all, when you work for others, work does in fact equal money.

When we start our internet business we stuck in the ‘work-equals-money’ mindset that is actually counter-productive to building a successful internet business.

It isn’t hard to see why we get into this ‘work-equals-money’ mindset. We have been living with that concept since we were kids.

Think about it. What was your first job? Did you cut grass for a neighbor? Didn’t you get money after you had done the work? Of course, you did. He wasn’t paying you to think… he was paying you to cut grass.

When you got older and got a job at the local burger joint, you got paid for cooking hamburgers and French Fries. You cooked the hamburgers and fries and then you got paid. Work did in fact equal money.

The owner of the hamburger joint wasn’t paying you to find a better way to cook hamburgers or paying you to look for a new market to sell hamburgers. He was only paying you for doing the work of cooking the hamburgers.

But now in the internet business you are not getting paid for doing the ‘work’. The work isn’t what is making money for you.

What Constitutes Work?

What is ‘work’? The ‘work’ that makes any business work is just the day to day activities that must be accomplished in order for the business to function.

Telephone calls must be answered. Emails must be read and responded to. Files must be kept orderly. The list goes on and on but this is just ‘work’.

In your internet business, nobody is going to pay you to answer the phone, read emails or keep files in order. That is simply ‘work’ that must be done. It isn’t making you any money and it most certainly is not what you should be focused upon.

Once an internet business has gotten up and running, it is a very good investment to simply pay a virtual assistant to do the ‘work’ and set yourself free to make the deals that actually make you money and make your internet business thrive.

You can spend hours and hours and hours of your time working on your website… making it better… tweaking this and tweaking that. That is work that is not putting a single red cent into your bank account.

Until you can hire someone to do this work for you, get it fixed as best you can and move on the productive deal making.

What Constitutes Making Deals?

Yes, it is absolutely true that the ‘work’ must be done, but the work that must be done should be done as quickly and as efficiently as possible and you shouldn’t concentrate your energy on finding and creating more work that isn’t going to make any money for you.

You need to be focusing your attention on making the deals that will make money.

So what exactly are the activities that constitute deal making? Briefly and concisely they are the activities that have the potential for putting money into your bank account. A few of these activities are:

1. Visiting forums and blogs that relate to your niche. Forums and blogs are where you find the real living, breathing people who are YOUR potential customers and until somebody drags out their credit card, puts in their information and actually buys products or services from you, you haven’t made a dime so you need to go where the people are and find out how to best serve their wants and needs.

2. Visit websites that are related to your website. This is where you will find your potential joint venture partners. Contact the webmasters and work on making mutually profitable deals.

3. Start your own newsletter or e-zine. This is one of the most potentially profitable deals that you can make for yourself. The longer your list grows, the more profits you can make.

Does This Mean We Should Focus Entirely On Deals Only?

It would really be nice if we could just ditch the work-a-day-work and do nothing with our time other than make the deals that make us money! Now that would be what I would call a perfect world.

Unfortunately, the work-a-day-work must be done and until our ‘ship comes in’ we are probably going to be the ones who have to do that as well as make the deals that make us money.

As long as we are going to have to do both we can at least learn how to work smarter. We can learn how to get the same amount of ‘work’ accomplished in less time so that we can free up more time for making the deals that will make us money.

Get the work done as quickly as you can and put your focus on the deal making activities that will add to your bottom line. It is no longer your job just to make hamburgers… now you need to get out there and look for new markets. You ARE getting paid to think now.

The Importance of a Salesletter

By Faye Bautista

Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong. Nearly every household will have at least one computer in the US, and most even have two or three desktops!

This little bit of history tells us that no matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson. Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. Hence, it is vital to have a compelling salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.

A good salesletter will first catch the attention of the reader by resonating with the reader's needs and desires. That's why you often see headlines such as "Have you ever felt..." or "Does ... sound familiar?" They work because they empathize with the reader's needs, problems or desires. The Internet is like a very busy freeway and everyone's in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.

Once you've obtained your reader's attention, you want to spend the first few paragraphs on telling your story how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking "he's one of us", you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.

Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying "this gizmo cures headaches", say "this gizmo can relieve your headaches". Make it relevant to the reader.

Then, write a paragraph or two on how the reader's life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.

Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it "click the Buy button", "whip out your credit card" and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs.

Article Source: http://www.articlehighlight.com

The author also writes about Travel at Paradise Philippines, and also Internet Marketing, SEO topics at SEO blog

Overdeliver Your Way To Success

By Faye Bautista

As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products.

The Internet is a level playing field for every Internet marketer and merchant out there. The sheer connectivity means that you can reach every individual in the world. You are not limited by geographic constraints and anyone can be your customer or client.

This is precisely why you should overdeliver. When every competitor of yours has access to everyone in the market, your only way of winning the battle is to overdeliver, again and again. When you overdeliver, you present yourself as a person with the customer's interest at heart. You become a trusted friend and not a greed-driven marketer out looking for their money. Overdelivering is simply your only way to differentiate yourself from your competitors.

You can start overdelivering by providing superb support for your customers. How many times have you been turned away with rude answers when asking about a certain product you purchased? Compare that with the number of times you have been provided very good service, as if you're being helped by a personal friend. The ratio is just off balance, proving how scarce good customer support is. By providing excellent support to your customers and answering to their every needs patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart.

When you provide excellent customer support, you're already ahead of most of your competitors. Take it a step further and think: in what other ways can you overdeliver to your customers?

One very good way is to give your customers a pleasant surprise when they make a purchase from you. For example, if a customer buys your cooking utensils, you might throw in a bonus recipe book for them. However, do not use the bonus as an incentive for the customer to buy your products. Your products must be good enough to make the customer buy it in the first place, and the bonus must serve as a surprise element; you must not announce it in the product catalogue.

The final way is to build a long-lasting relationship with your customers. If a customer buys regularly from you, you should send greeting cards during birthdays and on every holiday, be it Christmas, New Year, Easter, even Chinese New Year! Your customer will again remember you as a friend, not a business associate, and will favour you above other merchants because of the warm relationship.

So, remember to start overdelivering today!

Article Source: http://www.articlehighlight.com

The author also writes about Travel at paradise Philippines.