Understanding the Power of Keyword Variations

By Sean Rasmussen

Keywords are a vital part of any type of content you write, regardless of whether it's a promotional article to drive traffic to your website, or information on the website itself.

Keywords will help the search engines find and rank your content when people search for those keywords, and over time just this one aspect of the writing you do will bring you plenty of new traffic - not to mention potential customers and clients.

But it's not just the keywords themselves that are important - it's how you use them.

Every time you sit down to write an article to send to the online article directories, or to put on your own website, you should be making a list of the keywords you want to include within that article.

The best way to do this is to think about the types of things people will search for, and try to include as many relevant ones as you can in your content. Remember, keywords need to be sprinkled throughout your text and not overused. Somewhere in the region of one to three per cent of any piece of writing should be in the form of keywords and their variations.

So if you are writing a piece on internet marketing, you might use the following keywords:

• Internet marketing
• Online marketing
• Website marketing

People are likely to use these search terms to find the information they are looking for, and you don't want to miss out on all the people who look up online marketing instead of internet marketing, just because you didn't include those words in your article.

In time and with practice you will be able to write content more quickly. You'll also find it easier to incorporate keywords more readily, without struggling to make it sound natural. Most of the time keywords are fairly easy to insert into your text, as the piece of writing will be about that general subject anyway, but it pays to be aware of how you are using them.

The search engines like and pick up on keywords in general, but if it deems that their inclusion in a piece of writing renders it unreadable - in other words, it makes no sense and is basically gibberish - then it will penalise your site as a result.

Fortunately this isn't something the majority of us need to worry about. The only way you can really do this is if you were to fill a paragraph with nothing but keywords in the hope of getting a higher ranking. This is known as keyword spamming and it won't get you anywhere.

In short, don't just pay attention to keywords when you are writing. Think about the various combinations and variations people use when searching for what they need, and try to accommodate as many of them as possible.

By doing so you will reach far more people and your website will enjoy more traffic as a result. If you do this on a regular basis, your search engine ranking will start going in the right direction - and that's up.

Article Source: http://www.articlehighlight.com

Sean Rasmussen is an Internet Marketer and creator of the Wealth Affiliate Websites. You can read about internet business and affiliate marketing at http://www.wealthcreationaffiliate.com/internetmarketing

Higrade Is The Best Route For Top 10 Google Ranking And Search Engine Traffic

By hardeep

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

Article Source: http://www.articlehighlight.com

Gagan Kainth is the Author of this Article, he is a well known internet marketer from the last 6 years. He Loves to help People for doing home based business, Every time when ever he see anything best, he tells it to the world. Because once someone also helped him to start his home based business empire. Click here to get your Automatic Article Submitter Software Automatic Article Submitter Software for Instant Traffic and Internet Marketing Submission Submit Free Directory List Backlinks Ranking Booster SEO Publishing Service Self Distribution Visit here to get Free Search Engine Optimization Package Article Directory Blog Social Bookmarking Free Classified Ads Press Release Submission by Seo Services Company to Increase Search Engine Optimization Ranking Improve Traffic Top High PR Backlinks Promotion Software tool