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Monday, October 15, 2007

Why 95% Of Internet Marketers Fail And How You Can Avoid It

By Andrew Jones

It's the greatest dream for most people. To be able to operate your own business, earning income from home on complete auto-pilot, with no boss to worry about, work when you want or take a holiday whenever you want, and to buy a house, car, boat or other toys. But for 95% of people that start an online business, this dream will end in failure. Why do so many fail? The simple answer is that they quit before success has a chance to appear, and often only one or two months after starting.

If you've been around for a little while, you probably are familiar with some of the big name gurus in Internet Marketing. The interesting thing about their journey is that they are all fairly similar to each other, in that many of them struggled in their online business for years. Some for 2 years, 4 years or even 6 years before they started to make a profit. Obviously in this present day, it doesn't need to take this long to make it because we can learn from their mistakes and we have all the latest technology to make life easier.

The point is that, they aren't successful now just because of special skills or knowledge, because many of them started out with no such resources, the same as you and me. They are successful now because they just KEPT GOING no matter what. Can you imagine "failing" for 4 years before you started to make a profit? Many people can't imagine doing that for more than 2 months. Persistence, hard work and a burning desire for "the dream" is all that the gurus had, and all that YOU need. How badly do you want that dream?

The other stumbling block to succeeding online is your concept of failure. Usually when the 95% make a mistake, have a set-back or can't do something, they see this as a sign that they will always fail, that they will never get it, and that they aren't cut-out for internet marketing. On the other hand, the 5% see failure as feedback, letting them know when they are off-course and a learning experience where they can become even wiser. They see it as being one step closer to success. The irony is that successful people make more mistakes than anyone, yet they are willing to pay that price and make mistakes, and that is why they succeed. Any set-back is just an obstacle to go around, over, under or through.

Where would we be today if Thomas Edison gave up on the light bulb? He tried literally hundreds of different combinations to get the light bulb to work. Each attempt brought him one step closer to success and he knew it because he just expected to make it work - it was just a matter of when, not if. When a baby is learning how to walk they fall over many many times before they finally get it. Do you think they ever say to themselves, "Ah well, I guess I'm just not cut-out for this walking, I'll have to crawl around for the rest of my life."

Another trap to avoid, is measuring your progress based on how far you have to go to reach your goal. It seems so far away and no matter what you do, it never seems to get any closer (a bit like no matter how far you travel, the horizon never gets any closer). This will only make you feel discouraged, less motivated and more likely to give up. Instead, look back to where you started and see how far you've come. You will be absolutely amazed at how much you've learned, how much you've done and how far you have come. This will be very motivating because you will see that you have actually made a lot of progress. So focus your mind and actions on your goal, but measure your progress based on how far you have come.

When I first decided to start an online business, I almost gave up even before I got going. Why? Because I read about the 95% failure rate and I thought that I was probably wasting my time and there was little chance of me succeeding in this game. But I knew how much I wanted the dream and I decided that I would focus my mind on the 5% that make it, and learn as much as I can about how they did it. If you keep learning, keep taking action and NEVER stop, you will be in the 5%. It's just a question of when, not if.

Article Source: http://www.articlehighlight.com

Andrew Jones has been a business owner for the past 10 years, and is now a Plug-In Profit Site owner. Discover the best earn extra income opportunity.

8 Ways Creating Infoproducts Can Make You Money

By Almin Cehajic

When you start looking at creating infoproducts one of the first choices you face is whether to create an ebook or to come up with something else. eBooks are a great digital product to create and sell, but there is more than one way to sell information online. In this article we will give you a few ways you can create information products online besides ebooks.

1. Create a report that really addresses a very specific niche within a broad theme. An example of this would be a report on 10 things to do in Chicago in the summer. This is very specific and would attract an audience traveling to Chicago. A report on 10 things to do on your summer vacation is good, but not as specific.

You would want to know how many people are searching for travel information about Chicago. You could sell a quality report for $5-$10 and it does not have to be as long as a book.

2. Teleseminars are becoming a great infoproduct and an excellent sales tool for back end products as well. A 1 hour seminar featuring valuable information on a timely topic can be easy to create and sell for $20-$50 a person. You can limit the access to help sell out quicker. You could do a group of teleseminars and then compile them and sell access to the recordings at a later date.

3. In place of eBooks create ecourses and sell them. You can deliver them right to a person's email. A 5 or 10 part email course could be sold for $20-$30 and once you have it set up can bring you money over and over. It is easy to update whenever it needs to be. With the number of free ebooks and ecourses you need yours to really deliver, but many people will perceive it as more valuable than a free one and pay based on that.

4. Audio books are big business today. Why not create an audio version of an ebook or ecourse and make that available for sale. People will even pay a little more for an mp3 version of a product.

5. As social networking continues to advance people are looking for ways to become involved and interact with the products they buy. Doing interviews with experts and selling them as an infoproduct online offers huge potential to the savvy marketer willing to learn how to this. They are easy to record and can be done over the phone and then offered online.

6. Would you pay for a ezine that offered premium information and inside tips every month. There are people who do. One guy publishes an inside information newsletter online about stocks and bonds. He hires the writers to write fresh content and sells it as a monthly membership. He clears over $1 Million Dollars a year.

7. Private memberships are another infoproduct you can create and make very good money on. I know one membership site that was created off of a person's fascination with celebrities. He offers the contact information on over 10,000 celebrities for under $10 a month. He has over 40,000 members and works 10 hours a day 5 days a week keeping it updated.

8. Another popular digital infoproduct today is private label rights articles There are websites that offers a monthly membership with access to thousands of articles. You can take PLR articles and bundle them to create infoproducts on virtually any subject. With a good sales letter you can make money selling these in bundles.

This is 8 ideas on creating infoproducts. You really are only limited by your own creativity. Membership sites take work every month to make the membership worthwhile. Other infoproducts can be set up to make sales for years to come. The choice is up to you.

Article Source: http://www.articlehighlight.com

Almin Cehajic is experienced webmaster and resell rights products marketer. He writes informative articles on various topics, especially on resell rights business. If you are interested in resell rights business visit his new website Resell Rights Professional.