Reaching Your Target Audience With Email Marketing

By Terry Parker

In theory email marketing is not any different than other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience.

The ability to reach your ideal customers and convince them to make a purchase cannot be underestimated. This article will provide some insight into how Internet marketers can effectively reach their intended users.

The simplest way to reach your intended user is to allow existing customers as well as potential customers to register on your website and decide whether or not they want to receive emails with additional information and advertisements. When the users register they should be required to enter an email address. This registration process will allow you to compile a list of email addresses from each potential customer who expressed an interest in receiving additional information.

Sending your email marketing materials to the members of this distribution list is much more effective than sending out a mass email to recipients whose email addresses you purchased. This is because the group of email addresses you compiled all have an interest in the products or services you offer while there is no information on the other set of email addresses to indicate whether or not the members will even have an interest in the products or services you offer.

Another tip for reaching your customer or client is to do adequate research to determine how to communicate with the members of your target audience. This may include changing the language of your emails to suit the preferences of your ideal members, designing the layout and colors of the email to be appealing to the people interested, and tailoring the emails to include content which is of interest to the members of the intended audience. This type of research can really pay off because it will make your emails significantly more effective.

Still another tip for reaching your target audience when email marketing is to keep your message simple. Being subtle is important so your email does not seem like a blatant sales pitch but it is also important to present your message in a clear and concise manner which will be easily understood by the members of your intended audience.

If you have any doubts that those interested will be able to understand your message, you can certainly leave information for the email recipients to contact you with your questions. This interaction can prove to be extremely useful. Through these communications you can learn about the needs of your target audience and how you can tailor your email marketing strategy to meet these needs.

Finally, it is important to solicit feedback from the members of your target audience to ensure you are meeting their needs with your email marketing campaign. This should be done on a continual basis as the needs of your target audience may change over time.

When you solicit feedback from your target audience you should be sure to ask specific questions which require answers that can be interpreted easily. This is important because the ability to interpret these answers will greatly impact your ability to further refine your email marketing efforts to conform to the expectations of your target audience members.

Article Source: http://www.articlehighlight.com

For more information about finding an email marketing company or software solution visit our site.

Basic Online Business Techniques...

By Pat Watt

When someone starts an online business, and many do, they tend to think that they know what they are doing. In other words, they don't have a clue. Everyone keeps telling them that they need a nice looking website, throw some affiliate programs on it, advertise at free classifieds pages, and watch the money roll in. Easy money, right? That's what they think.

"I don't need anyone to show me how to do this. It shouldn't be hard at all. Actually, it should be a walk in the park." Many people probably think like that. So they advertise here and there. Free classifieds. Free advertising. Maybe some forum posting every day. Free traffic, right?

A few days go by. Then a few weeks go by and they only made about $30 in sales in one month. Many continue to do this and think that if they keep doing the same thing, maybe a miracle will happen.

Not so.

It so very true that the online work at home arena is highly competitive. If you are doing the same thing and keep getting the same results over and over again, not only are you killing your potential for online success, but you are allowing other competitors to pass you by. The only thing that you need to do is to stop and find someone who is already succeeding with their online business. Become like an investigator. Investigate what they do EXACTLY on a daily basis that created that wealth for them.

Here are a few good pointers on what you can do to succeed online:

1) Start Getting Educated

Again, find someone who is very successful online and see what they are doing on a daily basis that creates their success. Do some detailed research online as to what methods and techniques are working for them and others. You can not succeed if you keep associating yourself with people who aren't successful online. So you need to take yourself by the hands and start to associate with successful online friends.

2) You need an auto-responder

Before I go into explaining this subject, it is important that you know that you will want to work with an opt in email subscribers who will come to your site and give you their personal permission to send them periodic emails. What you will not want to do is to buy email subscribers. If you do buy them and send them your emails, then this can kill you and your online reputation.

Having and opt-in email list will allow you to free up lots of your time because your prospects will be receiving messages from you periodically and automatically. The nice thing about email marketing is that instead of you having to call them each time you want to promote something, which will take you forever, your auto-responder system will be working for you while you go out and have fun.

Imagine having an opt in list of 10,000 subscribers. If you were to call each one of them to promote one of your programs, think how long it will take you to reach all of them. It would be impossible for you. With email, you can contact them all in a matter of a few seconds or minutes. You write one email and hit the "submit" button, and you are all done.

"If I don't get an auto-responder and email subscribers, will this cut my chances of succeeding online?"

I am not saying that it will, but if you do get one, your income will just keep growing all the time as your subscribers do.

3) Find a mentor

After you find someone who is very successful online, email them and tell them that you will want to work with them one on one if it is possible. Don't try going into their training thinking that you know it all. Listen and follow each guideline that they are recommending to you.

This person will be your mentor. Your coach and most of all, your friend.

By stepping out and trying a proven way to make money online, you will begin to see that you too can make a nice income online. And the best advice that I can also give you is to never ever give up. A lot of people are making nice incomes online and so can you. Believe in yourself and you will succeed.

Article Source: http://www.articlehighlight.com

Pat Watt is the owner of Workbizfromhom.com. Her website is geared for people who are interested in finding an online work at home opportunity or finding the perfect home based business.