When Is Website Redesigning Needed?

By Jim Olivero

Redesigning a website is a stressful undertaking. However, effective website redesign can have a positive impact on a business. While there are certainly advantages, change for the sake of change is pointless.

So often, websites grow over time, and they need to be redesigned because the information within them needs to be condensed or reorganized. Many business owners go through this same process. There are, of course, advantages and disadvantages to redesigning your site. Depending on how it was set up originally, converting a lot of pages may take weeks, and that's after the new design is finished and approved. People who come back to your site that haven't visited it in a while will be greeted by a look that is unfamiliar to them.

Ask yourself the following questions to see whether it's time for a website redesign:

1. Has your business changed or grown?

If your business is no longer the same as it was when you designed your site, chances are, it needs to be redesigned to reflect the change.

2. Has the size of the site grown substantially?

If your site continues to grow, like most business sites, you need to evaluate whether it's still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message.

3. Is some of the content outdated or unnecessary?

Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you're not a serious business.

4. Is the information on your site user-friendly?

If you cringe when you read your site text, or if you regularly get questions on your site text from visitors, re-structuring your copy or rewriting it can help fix these problems. If you've been adding to your site over time and the navigation has become unwieldy or confusing, this could be another pressing reason to redesign your site.

5. Is the most important content buried below?

Here's where you need to do an "easy to buy" audit. By that I mean you need to evaluate how easy it is to find information and actually buy your products. This sounds like common sense, but we've all purchased online and know that it can sometimes be frustrating.

6. Are you using the latest technology, instead of hard-coding?

If you created your website more than 18 months ago, you are probably due for a technology update. This is also true if you started with a very basic site and "hard-coded" everything. Ask your webmaster whether he has some suggestions. You can be sure he will.

7. Are you getting good results in the Search Engines?

Poor rankings in the Search Engines can be a result of not optimizing your site well. Poor search engine ranking can also be a result of bad design choices or coding on your site. Make sure that your site isn't designed using frames and that the text is coded in HTML. Flash sites are also more difficult to optimize for Search Engines.

8. Does the home page design suit your current business objectives?

Does your website communicate the depth and breadth of your current business? If you have changed the focus of your services, added new products or want to communicate a different face to your visitors, consider an overall redesign for your website.

As with every other avenue in life, things become outdated and old-fashioned. It doesn't matter how well your last website design was, you will have to replace it in time. While the above might not be exhaustive, it should provide good guidelines to decide if its time for a website redesign.

Article Source: http://www.articlehighlight.com

Magic Logix is a professional graphic design and website redesign in Frisco. We also provide web development services in addition to Network support and IT consulting. Visit us today for your web designing consultation.

Ebooks + EBay = Quick List Building Strategy

By Ray Johnson

There are many ways to utilize ebooks and eBay to create an online business. Most think that it consists only of selling ebooks to as many buyers as possible. While that can be the core of your eBay ebook business, especially if you are able to upsell your buyer to maximize sales, there is another less well known strategy utilizing ebooks that could jump start your online career faster than anything else. You can utilize eBay to build your subscriber list.

There are two significant facts that together make this strategy very successful. Fact 1, eBay has the largest volume of rabid buyers on the planet. Fact 2, the secret to having the most successful internet marketing business is building a good list. When you combine those two elements you create a powerful internet marketing tool.

Why does it make sense to build a list? If you sell an ebook to a customer, and then that customer leaves, you have profit from that one sale, but then you have to attract another buyer to make another sale. The concept of the list, is to make a sale to your customer, but then get his or her name and email so that you can sell to them again and again and again.

That one customer that bought a 99 cent ebook from you on eBay could turn into a customer that ends up spending hundreds of dollars with in the future. It's like having your customer come back every week to buy another item from you, but instead of your customer going to you, you go to your customer.

It makes absolute logical sense that if you are presented with a large number of willing buyers, you should take advantage of that and siphon some of that traffic into your business. Ebooks are an effective way of doing that. One of the most effective ways to do that is to send your buyer to a download page to get his product.

The download page is designed so that your buyer must submit his name and email to you in order to get his purchase. Now that you have your buyers email, you can market to them any time you want just by sending them an email. As an extra incentive, you may even want to reward your customer for providing their email information by giving them a free bonus ebook along with their purchase.

You may even want to sell ebooks for one cent as an incentive to get subscribers to your list. Many internet marketers do exactly that, they give away free ebooks to entice their visitors to sign up for their email list. Since you are not allowed to sell ebooks at no cost on eBay the next best thing is to sell them for one cent.

Ebay is the largest pond in the world if you are fishing for buyers. What's more you are guaranteed that the fish in that pond want to buy stuff. That's the only reason they are there. What better fish to hook as subscribers to your email list? The formula: Ebooks + Ebay = Quick List Building Strategy is a great one to follow. Use that formula properly and you will build your list of willing buyers in no time.

Article Source: http://www.articlehighlight.com

To find out how you can INSTANTLY receive your own product, your own ebook sets and follow a successful and highly profitable system to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller: http://www.ezsellebooks.com