Is Internet Marketing A Numbers Game or a People Game

By Jason Bacot

Is internet marketing really about the numbers or is it about people? In reality it is about both. Many internet marketers get so caught up in the numbers that they forget the people aspect. If you come right down to it though, internet marketing is about making sales. If there are no people, there are no sales! Those numbers ARE people, and it pays to keep that in mind.

Once we get going in internet marketing, those numbers really start to matter. Our first big number we come across of course is number of sales, and that number one always feels so sweet (send out a kind thought to the person who was number one).

From then on our world seems full of numbers: numbers of keywords, numbers of ad campaigns, ctr percentages, number of landing pages, number of visitors, number of e-mails sent, and on and on it goes, not forgetting of course everyone's favorite – dollars in profit. Yes, we spend a good deal of our internet marketing time in number tracking.

What people really mean by a numbers game is that the more traffic you get to your site or product, the more sales you are going to make. Very simple, very straightforward, and that is what we build our internet marketing business around, whatever the methods we use to drive that traffic. When it comes to getting traffic, that is where we need to start thinking about people.

Good sales copy writers know people; they know how to push their buttons. Sales copy stems in turn from years of research in psychology, (usually not personal research from the writers though), to find out just what people do respond to. Are we conning these people?

That depends how you want to look at it, and some would say yes, we are deliberately; if only temporarily, brain-washing them, but then that is what sales and advertising are all about. For those who have trouble with this simple fact it is probably important to feel you are at least selling a product that you believe really does have a benefit for the buyer – let your conscience be your guide.

Understanding people becomes particularly important when using e-mails and social marketing. Here you are dealing more directly with individuals and I suggest, (without preaching), that for your own credibility you treat them as such.

It just comes down to the old golden rule of "Treat others as you would like to be treated." (Pin that up where you can see it – next to your internet marketing "My goal" post is a good place.)

If you go charging into people's threads on forums, groups and blogs waving your little sales banner around you are not going to win any popularity polls. Have a little respect and appreciate what their forum, group or blog is really for, believe it or not it's not for you to make a sale.

I sincerely believe that if you remember the people first, and treat them well, the numbers you want so much will follow and your internet marketing business will thrive.

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