Going the Extra Mile for Your Customers

By Richard Krawczyk

Going the extra mile for your customers requires you to offer something extraordinary to them that they did not expect from you. This definitely gives you more business. If you want to achieve your goals in business, putting one hundred percent of your capacity is not enough. You have to perform little extra to outperform others.

What distinguishes successful people from others? Most people do what they want to do. On the other hand, successful people do what is needed to accomplish the goals.

Do It with a Smile

When you enter a store to buy something, you find the employees with sad faces, without showing any desire to attend to you. How would you react? Chances are you would leave without buying a single item. On the contrary, smiling faces with zeal and innate desire to attend to the customer makes environment conducive for buying. If a customer does not feel that shopping in your store is a pleasant experience, they will leave and go to your competitor.

Same rules apply to the online business too. Put an extra effort while designing your website. Make procedure for taking orders very easy. Customers are happy with as minimum the number of clicks as possible, to get information about your product or service. Statistics show that customers should make no more than two clicks to be able to make an online purchase.

In online businesses, visitors to your website expect free information. Make your website user friendly. This makes you more credible and reliable. Nothing can impress potential customer more than free and forthright information.

Delivery

Delivery also needs to be very fast. Customers should be able to receive the products without any delay, after making payments. Offer the option of how he would like the product to be shipped. Surprise your customer by delivering their product faster than advertised. As an example, if you advertise that the customer will receive the product within ten business days, make sure they receive it well within five business days. This will create an incredible amount of goodwill with the customer and they will be more apt to purchase from you in the future.

A complaining customer is an opportunity, if you wish to go that extra mile. Attend to him with a smile on your face. Solve his problems at the earliest possible. Thank him for bringing the complaint to you.

This converts an unsatisfied customer into a person who has faith in you. His word of mouth praise may bring in many potential customers.

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Dr. Richard M. Krawczyk is an author, public speaker and a leading direct response marketing expert who immediatelly improves your online and offline marketing performance at www.MarketingZap.com.