The Real Secret To Finding Hot Niche Markets!

By Neerj Sidhu

Finding a niche market is simple. Finding a PROFITABLE niche market is a little harder, but it's still easy once you know what you are doing. Otherwise, you will end up like 90% of the other niche marketers out there who spend weeks or months on a niche market only to find out there are no money to be made there. Luckily I will reveal the secrets to finding a profitable niche market later in this article.

There are literally hundreds of ways to find niche markets. You can spend your time searching for popular keywords using tools such as Wordtracker, or you can walk around your local bookstore looking for common book topics. I've tried both of these options when I first got started in niche marketing, and let me tell you, I lost the most money when I picked a topic that way. Why? Well, it's simple. Just because people are searching for a keyword or phrase online or because there are a bunch of hard copy books on a topic, it doesn't mean those markets will buy your products online.

Have you ever heard the advice "Target a niche market you are passionate about"? What a bunch of garbage that piece of advice is. It doesn't matter how passionate you are about a topic, if people in that market don't buy products online, YOU WILL FAIL and fail miserably.

Here are 2 ways to find cash generating, starving niche markets that you have probably never seen before...

1) EBay - the unlimited supply of niches. Everyone has heard of eBay, but few people think to go to eBay to find a niche market. You would have to be crazy NOT to use eBay to find a market. This is one of the only places you can go and see exactly what people are buying in real time. Here is how you do it.

First, go to eBay’s main page at www.ebay.com. At the bottom of the left column of links, click on the link that says "All Categories". When you get to the next page, click on the link at the bottom right of the categories that says "See All Categories".

What you have just done is list every product currently for sale on eBay, but even more importantly, you can see HOW MANY products are for sale in each category. There are literally thousands of categories of niche topics right in front of your eyes, and you can see how popular each one is in just a couple clicks.

I just clicked "See all Antiques categories..." and I uncovered several hundred niche markets within the antiques category.

This is what niche marketing is all about. The category "Antiques" alone is too broad. If you go after this one, you will fail, however if you go after a sub niche such as "Asian antique bowls" or "Antique sterling silver flatware", you greatly increase your success rate.

Then, go to http://pages.ebay.com/sellercentral/whatshot.html and see just how flaming hot they are.

2) The next way to find a popular niche market is by going to the website www.meetup.com. From the homepage, there is a link that says "Browse All Interests". The website will then list hundreds of topics in which people signed up to be a part of a group. It also lists how many people joined each group, or "niche market" if you will. Who would have thought there would be a group of over a thousand people crazy about scooters? I found this niche market under the automotive category.

Using these two methods, you should be able to uncover hundreds of niche topics to begin targeting immediately. Once you find a niche market you want to build your business around, the next step would be to learn how to develop products these markets will knock each other over trying to buy.

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