Closing the Sale with Mailers

By Zach Thompson

One of the hardest parts of doing business is actually closing the sale. It is rare for people to buy on impulse, and this means you will have to work with prospective customers to close the sale. One of the most powerful tools you can use is a mailer.

What is a mailer? It is a sequence of messages set up on your autoresponder. These messages are scheduled and sent to your recipient at timed intervals. They are used primarily for closing sales, or getting prospects to join your opportunity.

Setting up: Setting up a mailer is easy to do. Firstly you will need to subscribe to an autoresponder service. You can do this by paying a monthly subscription fee, and they will take care of list management and sending out emails. You will write 6 or 10 messages and then schedule them to go out at certain dates. They can be daily, weekly or whatever your business needs. You can set up a link to your mailer sequence on your website or in your newsletter.

More information: The most common form of mailer for closing a sale is one that provides more information. Many people will want more information on a product before buying. They will click on a link, on your website or in your newsletter to get this.

This mailer can be set up with 6 daily messages or any number of messages over any period of time! They will be presenting the benefits of your product or service and giving more information. This is a powerful way to close many sales and once you have set it up will run on autopilot.

When recruiting your team for MLM business purposes, mailers are very good for persuading prospects to join your network. They can again be set up for daily messages about your opportunity and of course emphasizing the benefits of joining. Do not make this a hard sell; always use soft sell, and pre selling tactics. Make your prospects curious and excited to know more so that they will eventually join your opportunity.

Make multiple mailers: Make more than one mailer and split test. Split your prospects list by using different links. Send one mailer to one section of your prospects and another to the other section. See which one gains the most team members. You will then know which mailer to use for maximum efficiency. Use different ones for multiple opportunities. You can offer your established team members a chance to join related opportunities. Once they trust you they will often be happy to join you in other ventures.

As you can see mailers can be used very successfully to close sales and best of all they will work on autopilot. This will save you time and a lot of advertising money.

Article Source: http://www.articlehighlight.com

Zach Thompson is a 23 year-old network marketer & marketing consultant. Why Zach Thompson?

Internet Marketing Strategies - What You Need To Know

By Zach Thompson

Thousands of people have internet businesses, yet few understand the internet marketing strategies that can make them successful. Good marketing strategies can increase traffic to your web site and establish your company as a leader in its category.

Many people shy away from Internet marketing because they think it is complicated or mysterious. In reality it is neither. Knowing what marketing strategies are available and then utilizing them can greatly enhance your success. Many of the techniques cost little to use, yet can have a big impact on the bottom line.

Start by making sure that you have a well-designed web site. Don't worry about frills such as graphics. These can sometimes prohibit people from easily accessing your site so do without them. Instead opt for a well-planned, clean site with easy navigation.

Whenever possible try to have the site professionally designed, as this will enhance the look and make the business look more professional. Keep the colors of your site simple and have the same navigation buttons throughout.

Email marketing is one easy strategy that can be used for Internet marketing. You can purchase email lists, however these are usually not very fruitful. Instead, try gathering information off of your own website. Have users fill in their information to get on the mailing list. Then, send targeted email letters to these potential customers. Since they've already shown an interest in your product or service you're bound to have a good response.

Try to get a good search engine ranking. With thousands of similar sites this can be tricky. Searchers rarely look beyond the first page of search results so it pays to be among the first ten. Good use of keywords can help you rank high. Consider hiring a specialist who can help you achieve top results. This is one place where it's worth it. Use SEO (search engine optimization) techniques to get your ranking higher. This means that you need to know the most common words that people will use to search for your particular product.

Use pay per click (PPC) marketing. There are many terms for PPC marketing. What it means is that you place an advertisement on a web site and pay each time the ad is clicked. The ad will also take the user directly to your site via a link. PPC type advertising is not very expensive and if you get on the right sites you can generate lots of interest.

Use articles to market your site. There are many article search engines available. How this strategy works is that you submit an article about your product category. You can usually not mention your web site until the very last informational blurb. This can be a link to your site. If you use these wisely (again using keywords and search engine optimization) you may get lots of visitors. Don't worry if you can't write. Hire an inexpensive professional writer to write articles using keywords that you supply.

Article Source: http://www.articlehighlight.com

Zach Thompson is a 23 year-old network marketer & marketing consultant. Why Wellness Industry?