Facebook Marketing - How to Market Your Business on Facebook

By Cheow Yu Yuan

Facebook is one of the most popular social networking sites on the Internet today. Now, Facebook has more than 175,000,000 active users. Can you just imagine the traffic you can get by getting your advertising message across to 175,000,000 potential customers?

So the next question that you may ask is how you as a business owner access to those active users? Facebook has a social ads platform which allows you to advertise your business to its active users. With social ads, you can determine the demographic of the people that you want to target. For example, if your business's target audience is people in their early 20s, you can set your social ads to be shown to 18-25 year old subscribers only. This will make your ads extremely targeted and help improve your conversion rate.

Other than social ads, you can also purchase banners to target specific group of people. Banner is a very good advertising method to engage your target audience and get more visitors to your website. Moreover, as Facebook allows you to target your banner to specific users, there is no doubt that this will further increase your ads click through rate and conversion.

Another way to advertise on Facebook is to set up Pages. A Page is like your Profile page. You can create a page for your company and recruit fans. Basically, you can use social ads to advertise your fan page or pass the URL directly to people and invite them to become fans. Setting up a Page for your company in Facebook is an effective way to increase brand awareness and build a network of loyal fans for your company.

The best way to market your business on Facebook is through word-of-mouth. It is easier to sell to someone that you know. So, get to know more friends on Facebook and join groups that are related to your product or service. For example, if you are running an advertising agency, you should join groups like ADMA and IAB. This will allow you to know more people in your industry that share the same passion and interest as you.

When you join these groups, get to know the people personally before you approach them for business. Add them as contacts and interact with them.

Word of mouth advertising is definitely the most effective way to market your business. When it is done correctly, you will see mind-blowing results in your business. So if you are not leveraging on Facebook to market your business currently, you should do it now.

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Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing facebook advertising service. Find out more about advertising on Facebook at OOm Singapore.