Understanding The Basics Of Keyword Density

By Karin Manning

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn't be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%.

The accepted standard for a keyword density is between 3% and 5% to get recognized by the search engines, and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write down the total number of words in the page. Now select the Find function on the Edit menu. Go to the Replace tab and type in the keyword you want to find. Replace that word with the same word, so you don't change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

There are also a vast range of keyword software tools that can increase your income streams while making your online marketing efforts so much easier. These tools are highly recommended for ease of use and for the benefits they bring internet marketers.

Article Source: http://www.articlehighlight.com

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How Search Engines Work To Bring Traffic To Your Site

By Karin Manning

It is the search engines that finally bring your website to the notice of the prospective customers and where most people get their online sales from. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site.

A spider is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed.

It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don't create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

There are also software tools that you can use to increase traffic to your site and your page rank and linking popularity.

Article Source: http://www.articlehighlight.com

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Can A Regular Person Make Money Through Internet Marketing?

By Courtney Tuttle

This pretty familiar question runs through the minds of thousands of people. Since the beginning of the internet people have dreamed of striking it rich. The internet is full of opportunity, and internet marketing allows people to extend their reach to previously impossible distances.

The question then is whether a regular person, with no super-human skill can make their money online. The answer to this question isn't simple and for the purpose of discussion let's temporarily leave the answer at a maybe. What is a regular person anyway?

The difficulty with online business is that it takes more intensity then other types of businesses. The patience and tenacity required drives almost everyone to quit. Does that mean that the average person can't make money online? It at least means that most people aren't willing to do what would be required.

When attempting to build a profitable brand with the internet, people will run into many obstacles that they would never see in a brick and mortar type business. Traffic is excessively difficult to come by in the beginning.

Those periods of low traffic will drive most people out of the business, although continued effort would take them to sunnier days. The persistence required to make money with the internet is a lot like acting or being a musician, it can take literally years to get discovered.

What is required then? Making money with the internet requires the same attributes of most other businesses, but perhaps a more lethal dosage. Unlimited patience and creativity are a must. Persistence is the benchmark attribute of all those that make it online. A quitter will never make a full time income with the internet, too much is required. Most websites that reach serious levels of traffic have been online for at least one year, so plan accordingly.

Ironically, supreme levels of intelligence are not required to make money with the internet. In the past, people needed to understand the programming languages of the internet, but today's internet has made a lot of concessions that make learning these languages mostly unnecessary. The influx of blog platforms and other content management systems have made it fairly simple for regular people to have websites. Those that make it simply keep trucking when the going is tough.

If you would like to learn to make money with the internet, you should ask yourself a simple question. How much are you willing to put into it? Your answer will ultimately determine whether you make it or fail.

Article Source: http://www.articlehighlight.com

Courtney offers free internet marketing advice that helps people to make money online.