Online Advertising Strategies for Publicity and Profit

By Paul Turner

If there's one constant in the business world, it's advertising, and regardless of how technology and communication change, advertising always adapts and grows into new and diverse markets. Decades ago, the best advertising you could buy was in newspapers and other large publications. While print media is still one of the best places to advertise your business or product, online advertising is quickly becoming the preferred method of getting the word out cheaply and effectively.

Relatively cheaply, of course. Depending on your budget and niche, you can put together a very effective advertising campaign on the Internet that could cost you twice as much and have the same reach in print media. Technology, web design, and blogging niches are perfect to advertise online, as you could probably guess, while other more traditional niches might be better advertised in more traditional media.

When looking to put together an online advertising campaign, take the time to do some quality research on what the best websites and niches would be to advertise your product. Advertising a new DVD player on a knitting website would lead to few sales, even if you bought the most visible banner on the site. Use search engines to find the most visited websites in your niche, and contact the webmaster for information on daily visits, ad pricing, and the possibilities of discounts for larger package orders.

Like any other project, you should keep track of how your online advertising performs on each website and don't be afraid to change an ad or do away with it entirely if it isn't bringing you enough traffic or sales. You know what your conversion rate needs to be in order to justify the amount you are paying per click or per month on a certain site, and if an ad is under performing then it is time to go with another option.

Above all, though, continue testing your different online advertising campaigns and making adjustments and tweaks where necessary. Look at your advertising campaign as a long-term investment, and realize that, like any investment, you might not see returns for quite a while. While using online advertising to create branding for your project or product, a good deal of patience is in order. If something doesn't work, examine it from every angle before tweaking your advertising campaign in ways that might perform better.

Remember, building a successful online business or website is all about two things: patience and persistence. You need to be patient to test your advertising, and persistent in working hard to build fresh content, make a profit, and purchase the most effective online advertising available.

Article Source: http://www.articlehighlight.com

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Are You Losing Customers Because They Don’t Trust You?

By Joan Masterson

If you are running any kind of business online, it is vital to build rapport with your customers and prospects if you are to achieve even a modicum of success. Having a solid relationship with your prospects is important because at the end of the day it could mean the difference between making or losing a sale.

Think about it, if you were given the choice of having to dine at a friend's restaurant or at the restaurant of a total stranger, which would you choose? The obvious choice here would be the friend's place because you feel comfortable there and the people know you. The same goes for your prospects. If you and a competitor offer the same product or service, who you think they will choose? Once again the obvious answer here is the person that they feel most at home with.

One of the best ways to build a special relationship with your prospect is by using an autoresponder to send them regular mailings and keeping in touch with them that way. Don't overdo the mailings though or you will alienate your prospects. You should send them emails with valuable hints and tips on how they might do something better and not always just to push products for sale.

A good way to make a friend out of a prospect is to address their needs and concerns. Ask them what you can do to help make their lives better. You could also send them free gifts from time to time. We all like getting things for free especially if it is regarded as valuable.

Your emails should be personal. Address them by name and talk to them like you would talk to a friend. This will enable your prospects to relate to you on a more personal level.

Send them educational advice from time to time. You need to establish yourself as an authority on your subject. That way your prospect will trust you if you recommend a product.

Another good way to build a relationship with your prospect is to build an e-course around your product or service and to let them subscribe to it via an autoresponder. You could set it up to send messages out daily, weekly or two-weekly. Autoresponders are the lifeblood of any Internet Marketing business these days.

If you don't have an autoresponder, you should definitely look into using a professional autoresponder service. It will make your life so much easier to build your customer base on autopilot and will free up your time to do other things that are important to your business.

Article Source: http://www.articlehighlight.com

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