Web Designer vs Web Template

By Joan Culbert

Many of my clients ask me about website templates. I have had to give some thought to that question. Yes, there are many website templates available, some are free some are not. Some guide you through simply while others require extensive software and experience to design and manage.

Deciding on a web designer as opposed to a web template is a decision you should make based on your needs, your expertise and how you value your time.

With the rapid development and growth of the Internet it is becoming clear that a web site presence is an important factor in the development of your business. The extent of your website needs will help you to decide which is best for you.

The importance of having a unique and individual website is an important consideration in deciding on your website needs. Do you have a vision in your head you want to share with your clients, potential clients, and the rest of the world. How important is your business to you and in turn do you want your website to reflect that. If your website and your business image are important to you and you intend to grow and develop as a business and you want your website to reflect that, a professional web designer will help you to accomplish that.

A professional web designer will work with you to create a custom web site based on your needs and your clients and potential clients needs, and will help your website grow as those needs change and grow. You will get exactly what you want as a result of custom web site development.

Cost is another that new business owners use to justify using a website template. How important is your business to you when taking cost into consideration. At this point, it is best to look at the long term. A web template will be instantaneous and inexpensive, but over the life of your business, will it be flexible enough to serve your needs and will you get your best bang for the buck.

As a new business owner you may not have the time required for the commitment required to update and maintain the changing needs of your website and it is a huge commitment. In addition, not all website templates are flexible enough to allow those changes.

And finally, with a template you are probably on your own for your SEO, Search Engine Optimization, which is an important part of your website presence. If no one can find you, your site can’t do its job.

It is important to clearly define your needs and the image you want to portray when making this very important decision.

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