How To Create And Sell Your Own Ebook In Nine Easy Steps

By Andrew Cocks

Veteran internet marketers will be quick to tell you that you need your own product if you want to make it big in the world of online business. This may intimidate some people because the thought of creating something new is treading into foreign territory. It is actually quite easy.

In the case of ebooks for example, which are the most popular products to sell on the internet, you can create and successfully sell ebooks in nine easy steps. The first step in the process is to select a topic. It makes sense that this is a critical step because you will be writing about a topic that must contain a degree of expertise. More importantly, the topic you choose should be on something that people are hungry for and that has a scarcity of information, as this ensures the desirability of the product you will eventually create.

Doing your research will be the next step in the process, along with creating an outline beforehand. This is the secret to efficient ebook writing. Not only will an outline force you to organize your thoughts, which in effect lead to a more cohesive and easy to read ebook, it will simplify the actual writing process by eliminating details that should not be included in the first place.

Fill up the parts of the outline, or as it is called fleshing out the information, to make a fuller base from which to give the ebook its body and commence with the writing process. You will no longer have to write aimlessly when you are following the outline previously finished. Go back and look at parts of the outline and elaborate on them based on what you have researched. Following these steps should make it easy and fast to finish a thirty paged ebook in a day or two. Remember to flesh out that original outline with details and pertinent information. You may have more information to add that could make your ebook better, even if it was not in the original outline but try not to get off the topic because that defeats the purpose of your previous work.

Another add on for the ebook may be graphics, if needed, or tables, illustrations and photos. As you can see, there are many points of interest that can enhance an ebook, improve the conveyance of information you wish to share and increase the perceived value of your digital product.

Create a highly attractive, professional looking digital cover and provide a few pages as a sample. People will not be able to gauge the quality of your ebook, so give them something that they can use to determine how good your work is and the cover will make a buyer want to see more. This is the first image they will see and it will get them to be curious to what is inside the cover. After all, they will be investing money in your product. Here is an opportunity to begin building repeat customers for your business. On the internet, ebooks will be judged on the merits of the cover that represents them. It is the only immediate visible aspect to the ebook and hence a decision will be made quickly as to be interested or not.

The next task in creating your product is to write a compelling and convincing sales page. A sales page is your twenty four hour, seven days a week, salesman in cyberspace. Crafting a sales page requires excellent copy writing skills, as the difference between a successful sale and a lost prospect can boil down to the choice of a single word. If you have meager copy writing skills, it may be best to hire a professional, proven copywriter. The services supplied are not cheap, but the investment will be worth it as you continue to create that perfect product and the sales come rolling in.

Enroll yourself and your finished product with ClickBank. Here is an affiliate network that makes it easy for online publishers to make their works available to hundreds of thousands of affiliates to promote. ClickBank will take care of everything, from the processing of orders, to the payment of the affiliates commissions. Your job is to host your sales page somewhere, including the ClickBank provided link as your payment URL and submit your sales pages URL to ClickBank.

Implement applicable online marketing techniques, even though you have affiliates and they will be promoting your ebook, this does not mean that you should stop promoting the same, by article and forum marketing, advertising and link building, to ensure the success of your ebook by actively pursuing available channels.

Article Source: http://www.articlehighlight.com
(my own article directory)

Andrew Cocks is an Expert Internet Marketer and Business Coach. To Discover How You Too Can Make More Money Online Starting Immediately Check out the best Make Money Online site and claim Your FREE Gifts now: www.AndrewCocks.ca/freegifts

Going the Extra Mile for Your Customers

By Richard Krawczyk

Going the extra mile for your customers requires you to offer something extraordinary to them that they did not expect from you. This definitely gives you more business. If you want to achieve your goals in business, putting one hundred percent of your capacity is not enough. You have to perform little extra to outperform others.

What distinguishes successful people from others? Most people do what they want to do. On the other hand, successful people do what is needed to accomplish the goals.

Do It with a Smile

When you enter a store to buy something, you find the employees with sad faces, without showing any desire to attend to you. How would you react? Chances are you would leave without buying a single item. On the contrary, smiling faces with zeal and innate desire to attend to the customer makes environment conducive for buying. If a customer does not feel that shopping in your store is a pleasant experience, they will leave and go to your competitor.

Same rules apply to the online business too. Put an extra effort while designing your website. Make procedure for taking orders very easy. Customers are happy with as minimum the number of clicks as possible, to get information about your product or service. Statistics show that customers should make no more than two clicks to be able to make an online purchase.

In online businesses, visitors to your website expect free information. Make your website user friendly. This makes you more credible and reliable. Nothing can impress potential customer more than free and forthright information.

Delivery

Delivery also needs to be very fast. Customers should be able to receive the products without any delay, after making payments. Offer the option of how he would like the product to be shipped. Surprise your customer by delivering their product faster than advertised. As an example, if you advertise that the customer will receive the product within ten business days, make sure they receive it well within five business days. This will create an incredible amount of goodwill with the customer and they will be more apt to purchase from you in the future.

A complaining customer is an opportunity, if you wish to go that extra mile. Attend to him with a smile on your face. Solve his problems at the earliest possible. Thank him for bringing the complaint to you.

This converts an unsatisfied customer into a person who has faith in you. His word of mouth praise may bring in many potential customers.

Article Source: http://www.articlehighlight.com
(my own article directory)

Dr. Richard M. Krawczyk is an author, public speaker and a leading direct response marketing expert who immediatelly improves your online and offline marketing performance at www.MarketingZap.com.

Article Marketing - A Great Strategy To Promote Your Business

By Gen Wright

Promotion is an important part of any business; you need to let potential customers know about you and your product. Article marketing is a strategy that will increase your exposure to the people who will want to buy your product or service. Articles written about your industry will help to establish you, the author, as an expert in your field, and can be published in print media and online.

Customers have a preference for doing business with someone they are familiar with, and article marketing is an ideal way of getting your name out there. The content of your articles needs to be useful and relevant to your target market. Articles that are informative, interesting and provide solutions to your readers are tremendously helpful.

If writing is your thing, then do your own articles. If not, there are several sites online where you can connect with writers who are eager for work. Choose someone who uses good grammar and spelling skills, and who can write in an informal and conversational style that is easy to read. Your name will appear as the author on these outsourced articles, promoting you as the expert.

These articles are meant to inform and add value to you and your product; they are not blatant sales letters. Online publishing sites wouldn't publish sales letters anyway, and print media would avoid them as well. To establish your credibility, you need to give something to your readers, not blast them with sales talk. Don't ever forget, the reason they are reading your articles is for the information.

Web and ezine writing is very different than writing for other off-line publications. Brief is better. Be concise and write in short paragraphs. Your main purpose is to capture their attention and to get them to visit your website. If your article is long with every piece of information, they won't see the value in clicking the link to your site.

You should always check for spelling and grammatical errors before submitting your articles to directories. These kinds of errors will reflect badly on your reputation and credibility as a quality information provider. Try to avoid technical language, but provide an explanation of terms if they need to be included.

Put the major benefit to the reader in your title. The title will determine whether or not the reader will click to read the article and possibly click to visit your site. If they aren't compelled to read the article, they will never get to see your link, or see your website.

Article directories are the sites where you submit articles for online publication. They check your articles to make sure they comply with their guidelines before they publish them. And though we won't go into it here, print media, like newspapers and magazines, are also always looking for fresh copy, so you can also submit your interesting articles to them for publication.

Make good use of the resource box under the article; this is where you can promote your product and supply contact information. What you include here should encourage readers to click to your website. The best resource box describes your website or yourself in a short sentence and includes at least one link that points back to your website or blog. When the reader clicks on the link to your site, your website visibility will increase.

Remember, a brilliant article with a bad resource box is a waste of time and money. Carefully review the rules for resource box information for each directory you submit to and try to get in as much information about yourself as you can.

If you can, place links to other articles you've written in a new article you're writing. Sometimes, if the advice is helpful, the ezines will let you do this. This cross-referencing will get you more bang for your buck. Before publishing them elsewhere, you should always add your articles to your website or your newsletter. This helps to identify you as the source of the information and is another good way to get your name out there to build relationships with potential customers.

Articles for online publication need to be written with search engines in mind. You need to use the most popular keywords that online users type into their search engine when looking for information about your topic. Use the keywords in your article, but do not saturate it with them. This ruins the readability of the article and will not add to your credibility at all.

Set up a blog to keep in contact with customers and interested contacts. You can upload your articles to your blog to give your readers a continual supply of interesting, informative articles about your area of expertise. Add new content frequently to keep the search engines interested in your articles. Use your blog as another means of promoting your product and yourself as trustworthy and interested in your customers.

Article marketing is probably one of the easiest and most effective ways of driving targeted traffic to your website and boosting your exposure on the Internet. These guidelines will help you get started in article marketing. Use them to promote your product or service and to establish yourself as an expert in your field, then watch your sales increase.

Article Source: http://www.articlehighlight.com
(my own article directory)

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art Internet distribution and optimization to build links and drive the right kind of traffic to your website. www.Brandsplat.com

The Basics of Internet Marketing

By Darren Self

This article will be having a look into 3 basic elements an affiliate marketer should have in order to rapidly improve success.

The first is a website. This is very easy to set up but provides you with some real estate on the web. Spend some energy making it look professional and at least to a good standard. If you are recommending a product as a consumer who purchased and was very happy, then you may want to keep it more personal like a blog. Try to make it user friendly and be careful of stuffing it with too much information and too many links. You want to make it clear what the person should do whether it is signing up for your list or clicking a link for the sales page.

There are two basic approaches you should take when setting up the site. The first is to build a review page which looks at the benefits and weaknesses of a few products in the market. Make these as honest as possible and choose the best performing product as your number one selection. The second approach is to softly sell the product from the point of view of a consumer who had a good experience with it. When the visitor clicks onto the product page they will have warmed to it from the beginning.

The second element to think about is incentives. There is a great deal of competition on the internet and in order to stand out you need to provide more value than the other affiliates. There are a number of ways to do this and it is important to track and test each one. One option is a free incentive if somebody purchases through your affiliate link. Offer an e-book or audio series that will enhance the product in some way. The second is to get visitors to sign up to your email newsletter where you can gradually sell them on the product over time.

The third element is traffic. If you cannot get visitors to your site then you will not make any sales. There are a number of options available to you and each has their merits. Paid traffic can be effective but you have to test to see if it is profitable or it can get out of hand. Set up a pay-per-click campaign and send visitors by building an effective advertisement. As long as you are not paying too much per click and the traffic converts, you will have a success on your hands. Also you should try search engine traffic. To do this you will need to get a number of links from other sites so you rise in the rankings. You can achieve this with article marketing, link exchanges, web 2.0 sites and forums. This is more work but the traffic is free.

These three elements are just the beginning but if you can master these then the rest should come very easily to you.

Article Source: http://www.articlehighlight.com
(my own article directory)

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Website Maintenance Plan for Smooth Site Functioning

By Alan L Smith

Website maintenance is a very broader term by itself involving revision, editing and change of certain web page's features or elements or keeping them fresh and up-to-date. Even deletion of older web pages or addition of new ones are part of website maintenance procedure. Customers that re-visit your website always look for something new to explore in your site, it may be even addition of an article too!

Every website visitor and customers require prompt response to their query, questions, suggestions and comments. It can be related to any complaint, important issue or any product/service. Maintenance of such customer care services is also the part of site maintenance process.

In order to keep a website online running smoothly, you have to pay a certain amount of monthly web hosting fees and also money for annual domain name renewal of your site. Keep your site dynamic in nature and don't keep it static, introduce new developments, products, services or content on regular basis. You can also launch new promotional online campaigns for greater interest creation. If you want to get your website be maintained in a professional manner, then you have to hire a good website maintenance service provider and pay them accordingly.

If you want a genuine and proper estimate than you should be knowing what are your exact requirements. The cost can be influenced by many factors such as adding of new products to the existing range, adding new web pages, the frequency at which you make changes in your website and the indexing frequency. Website Maintenance not only helps you to increase quality of your website but also gives you best opportunity to increase your sale online.

A website that keeps on changing their features or elements maintains a fresher look. When you add any new product or service to your site, it always attracts the attention of the visitors. You may be worried about the cost of these services for maintaining your website. There can be two practical ways that can keep check on the total cost and also give positive outputs. While preparing an agreement with your web designer include maintenance plan also in it. Here your designer would do the minor online changes when required. But before that you have to check out whether they can do it in your budget or not. Another option is to train any employee from your company in it. A person having knowledge of word processing programs can very well learn to change texts and upload them to the server.

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Article Source: http://www.articlehighlight.com
(my own article directory)

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The Best Online Marketing Method Ever

By Andrew Cocks

The best thing about internet marketing is the many ways by which you can advertise your business to a global audience. Most of these methods are free. Yes, they will not even cost you a single cent. One of these fantastic techniques which many say is actually the best one there is, is article marketing.

Article marketing is a simple, cost-efficient, highly effective online advertising method that is capable of producing immediate results and long term benefits for your business. If you are running an internet or an offline business and you wish to establish an online presence for the same, then article marketing should be the first missile you fire.

Article marketing is a simple strategy, which makes it very popular. We can even summarize this method in 3 simple steps. Write a highly informative article, around 350 to 700 words in length, relevant to the subject matter tackled by your business. Include a resource box to your article, one where you will briefly describe yourself and or your business in an engaging manner, and where you will leave a link to your website. Submit your article and your resource box to the many article directories on the World Wide Web. Believe it or not, there are 14 year old kids who are earning more income than adults. Their secret, is an incessant article marketing campaign.

Experts can actually summarize internet marketing into two words, link building. For them, it is about spreading your website’s URL throughout the internet. The more web pages linking to your website, the higher your website will rank in relevant search engine results. Considering that 80 percent of the traffic you can generate for your website will come from the search engines, article marketing immediately becomes your number one weapon in dominating your market.

You may ask yourself why this is the case. Once your article is published by the article directories, webmasters from all over the internet will pick up the article and publish it on their web pages. They can do this provided that they will likewise publish the resource box intact, and your resource box contains a link to your website. Hence, if 5,000 webmasters pick up your article and publish it, you will have 5,000 web pages linking to your website.

In internet marketing, it is important to pre-sell the product you are promoting. Pre-selling refers to tecniques which condition the prospects mind to buy the product without asking them to do so. Talk about your fantastic experiences with the product and share your excitement about the release of a particular product can also be considered as pre-selling. Brand yourself as an expert and share amazing, highly valuable information via articles, and such can also be considered as pre-selling. Best of all, you will have people clinging to your every word, trusting any product that you will eventually offer.

Article Source: http://www.articlehighlight.com
(my own article directory)

Andrew Cocks is an Expert Internet Marketer and Business Coach. To Discover How You Too Can Make More Money Online Starting Immediately Check out the best Make Money Online site and claim Your FREE Gifts now: www.AndrewCocks.ca/freegifts