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Wednesday, January 9, 2008

One Quick And Easy Way To Create Your Own Product

By Ray Johnson

Internet marketing is based on someone selling a product. Unless you are an affiliate marketer selling other marketer's products, you must sell a product yourself. If you want to sell your own product, the problem becomes how to create your own product.

Creating your own product seems like a tremendous task. Product creation is what holds some would be online marketers back from getting started. Product creation can actually be much easier than you think. Here, I am going to outline a very simple way to create your own product.

A very easy way to create a product is to do some interviews. Not only is this easy, but it also underlines the fact that you don't have to be an expert in the field you are creating a product for, you just need to be able to find the experts.

To illustrate how this works, let's use an example. Suppose you wanted to create a product about golf. You are not an expert at golf, and you know your own game needs a lot of work, so how could you create a product about golf?

Even though you are not an expert, you know that every golf course in the area has an expert called a pro. All you need to do is get a digital recorder, and convince 5 or 6 area pro's to do an interview with you.

You might ask each pro to give some tips about different parts of the game. One pro can talk about putting, one about driving, one about chipping etc. Many experts will be happy to do interviews just to get their name out there. Others you may have to pay. One way or another, you can get experts to do interviews with you.

Once you have the interviews done, you put them together as a package. You many call it "Professional Golfers Tell You How To Play Better Golf", six hours of audio. You now have a product. If you market them individually instead of all together you have six products. The best part is, you didn't have to write any of it.

You can also take those audios and have them transcribed. Once you do that, in addition to the audio product now you have a written product. You can sell the audio as one product, the written transcripts as another product and sell them both together as a third product.

You can probably think of other ways to create products out of the information you gathered just with your interviews. You can see from this example how product creation is really easier than you thought. You can also see that you don't need to be the expert in order to create a product. You just need to be able to find the experts.

Are you ready to go out and create your own product now? Just pick your niche, find the experts, interview them and you have your product. It really is that easy. With your own product, you'll be on your way to online success.

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