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Tuesday, October 16, 2007

Why Hire a Web Designer

By Alexa Peters

A lot of online business owners start with very little extra money. You have to do everything yourself -- the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to your product's marketing needs. As your business expands over time, you will find that your simple "homemade" site might not be enough to cover everything, and you will have to take a day or two (which you don't have) away to simply dedicate that to the website expansion.

Sounds familiar? Chances are, you're someone who started everything with very little money too, so you're pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a website designer than just finishing up a job that you don't want to do.

When you hire a web designer to do a job for you, you are doing more than just handing over the "dirty job" to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you're halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.

On the other hand, the web designers you hire are professionals so they are very good at what they do. By outsourcing your web design jobs to them, you won't have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably would be able to.

Also, the work you pay for will turn out more professional than what you can achieve because the reality is that the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!

So, remember to not just work your business, but grow your business too!

Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few thousand dollars for a very basic website. That does not have to if you know where to find the best deals, the best designs for the lowest price. Here's a rough guide:

Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer's wages, advertising costs and so on. More than likely, you will get a cookie cutter site that is like every other site, except for the name of your site.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. And they will be able to design images with quality similar to those of designers from big companies, so it's a "no-brainer" choice.

It just takes a little bit of effort but you can find the good in hiring a web designer. And if you find a good one, it will be well worth the effort.

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