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Wednesday, October 31, 2007

What Constitutes a Super Affiliate

By Article Specialist

Most affiliate marketers have a goal to become known as a super affiliate. But what does the term mean, and what characteristics does a person have to exhibit in order to reach this lofty status? Here is some background on the super affiliate and what it takes to become one of the exalted few who can rightfully claim this title.

Essentially, a super affiliate is a marketing affiliate that has created a network that provides a high volume of traffic to affiliate products and a high percentage of completed sales from that traffic. The super affiliate is not one who reaches this level once, or even once in a great while.

Instead, the super affiliate reaches high sales volumes consistently over a long period of time, resulting in a steady flow of completed sales that never seems to drop off.

Being able to recognize a super affiliate from the rest of the pack may not be easy at first. After all, there are a number of affiliates who generate some steady income from one or a combination of affiliate programs, and in fact have some excellent skills. However, there are attributes that will set the super affiliate apart from most other marketing people.

One of the most important attributes of a super affiliate is a capacity for recognizing opportunities that others can't or won't see. Super affiliates have to be visionaries, in that they often come up with new ways and places online to generate revenue opportunities for the products they wish to move.

Not content with going down tried and true paths, the super affiliate will brainstorm new variations on old themes, even while thinking in terms of some new territory that is ripe for the introduction of affiliate marketing. You will never hear a super affiliate say that everything has been done. The super affiliate knows there is one more road to travel; all it takes is the vision to find the road and start walking.

Creativity is another hallmark of a super affiliate. The ability to present the same old information in new ways will keep people interested. Super affiliates know how to look at products from a variety of different angles, determine a series of ways to present the product, and then go out and find an audience to match up with each one of those ways.

For the super affiliate, there is always one more way to draw attention to a product, and find a larger audience than ever before.

A third characteristic of a super affiliate is the desire and ability to master technology. This does not necessarily involve becoming an expert in information technology. But it does involve learning enough about existing technology to make good use of avenues already open on the Internet to promote products.

Not being scared off by having to submit reports, articles, and classified ads in different formats to different sites leads to a greater ability to spread the word about all the good things that can be obtained through those links and ads.

Super affiliates do not shrink back because it may take a little while to learn something new. Instead, they will relish the challenge and look forward to the day when they have mastered one more new bit of Internet savvy.

Last, the super affiliate often exhibits a large amount of patience. Using a logical thought process, the super affiliate is able to push aside the desire for instant results and do what it takes to create and nurture a secure affiliate network that will pick up steam and then never slow down again.

This does not mean that the super affiliate is against earning a quick dollar. What it does mean is that when a super affiliate sees an opportunity that may take a few weeks or months to fully develop and bear fruit, they will not pass it over.

Instead, the super affiliate will diversify their operating strategies to include affiliate opportunities that provide a quick turnaround while still devoting time to nurturing one that will require more time but will ultimately yield big results.

Super affiliates may be few in numbers, but the fact is that they can teach the rest of us a lot of things, if we will listen. In the end, they may trigger something that allows us to get on the path to super affiliate status, and become known by that title someday.