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Tuesday, August 11, 2009

Article Marketing - Excelling and Multiplying your Article Marketing

By Gen Wright

You can benefit from article marketing in so many ways. Aside from the fact that it can offer increased online visibility in as little time as possible, it also allows you to promote yourself as an expert on your chosen niche to easily earn the trust of online users. The key to excel in article marketing is to display your in-depth knowledge through your copies. If you do not know the ins and out of your chosen niche or if there are a lot of gaps in your knowledge base, it is unlikely that you'll be able to impress your readers and enjoy maximum benefits from your articles.

Expanding your knowledge base is relatively easy although it will require enormous time and effort. However, you can be assured that it will worth it as you'll easily be able to earn the trust of your readers.

Here are the best ways to expand your knowledge and excel while multiplying your article marketing in the process:

1. Hire a coach or a consultant. Find a helpful and knowledgeable person who have been there and done that. You can make use of his experience and expertise to gain more information about your chosen niche and about article marketing in general. These coaches or consultants usually offer in-depth information and guidance over the phone or through email. To get the most out of this, make sure that you ask the right questions to easily squeeze out the answers that you are looking for.

2. Visit your local library. I know that most people are doing their research online. You can set yourself apart from the rest if you check out traditional books and printed materials that may contain information that are not yet available in the world wide web. Read and learn as much as you can.

3. Invade relevant forums. There is at least one forum for any subject that you can imagine. These sites allow you to obtain new information from individuals who are engaged in the topics that are being discussed.

4. See if you can insert links on your article body. Although most article submission sites do not allow links on the article body, there are now numerous publishers that allow this. Know the terms of service of the sites where you post your articles just to know their rules about links. If possible, insert two to three links using anchor texts.

5. Use effective resource box. The problem with other article marketers is that they ignore their resource box. They think that as long as they put their site's URL in it, they are good to go. Keep in mind that your resource box is where you can sell yourself as an expert as your article body will focus on educating your readers. So, put your name on your resource box and communicate the problems that you solve. Overtime, online users will associate your name with your chosen niche. This can promote easy recall that can lead to increased sales.

6. Length of the articles. As you are writing for people who don't have the patience to stay in front of their computers for hours, it would be best if you keep your articles short (250-600 words). However, make sure that you explain your topic thoroughly and that your readers will not need to check out other resources just to fully understand your chosen topic.

Article Source: http://www.articlehighlight.com
(my own article directory)

I recommend getting to know Sean Mize at one of these sites: Internet Marketing Success Coaching Program. Are you a coach, consultant, entrepreneur, or speaker, who is tired of getting paid less than you are worth for your coaching and consulting?