What Should We Focus On to Succeed in the Internet Business?

By Article Specialist

Nearly every internet business people that I have ever known has worked at some kind of job other than internet business before they launched their internet business careers.

There is a funny thing about working at a job that pays you for the work that you do. You get into a ‘work-equals-money’ mindset. After all, when you work for others, work does in fact equal money.

When we start our internet business we stuck in the ‘work-equals-money’ mindset that is actually counter-productive to building a successful internet business.

It isn’t hard to see why we get into this ‘work-equals-money’ mindset. We have been living with that concept since we were kids.

Think about it. What was your first job? Did you cut grass for a neighbor? Didn’t you get money after you had done the work? Of course, you did. He wasn’t paying you to think… he was paying you to cut grass.

When you got older and got a job at the local burger joint, you got paid for cooking hamburgers and French Fries. You cooked the hamburgers and fries and then you got paid. Work did in fact equal money.

The owner of the hamburger joint wasn’t paying you to find a better way to cook hamburgers or paying you to look for a new market to sell hamburgers. He was only paying you for doing the work of cooking the hamburgers.

But now in the internet business you are not getting paid for doing the ‘work’. The work isn’t what is making money for you.

What Constitutes Work?

What is ‘work’? The ‘work’ that makes any business work is just the day to day activities that must be accomplished in order for the business to function.

Telephone calls must be answered. Emails must be read and responded to. Files must be kept orderly. The list goes on and on but this is just ‘work’.

In your internet business, nobody is going to pay you to answer the phone, read emails or keep files in order. That is simply ‘work’ that must be done. It isn’t making you any money and it most certainly is not what you should be focused upon.

Once an internet business has gotten up and running, it is a very good investment to simply pay a virtual assistant to do the ‘work’ and set yourself free to make the deals that actually make you money and make your internet business thrive.

You can spend hours and hours and hours of your time working on your website… making it better… tweaking this and tweaking that. That is work that is not putting a single red cent into your bank account.

Until you can hire someone to do this work for you, get it fixed as best you can and move on the productive deal making.

What Constitutes Making Deals?

Yes, it is absolutely true that the ‘work’ must be done, but the work that must be done should be done as quickly and as efficiently as possible and you shouldn’t concentrate your energy on finding and creating more work that isn’t going to make any money for you.

You need to be focusing your attention on making the deals that will make money.

So what exactly are the activities that constitute deal making? Briefly and concisely they are the activities that have the potential for putting money into your bank account. A few of these activities are:

1. Visiting forums and blogs that relate to your niche. Forums and blogs are where you find the real living, breathing people who are YOUR potential customers and until somebody drags out their credit card, puts in their information and actually buys products or services from you, you haven’t made a dime so you need to go where the people are and find out how to best serve their wants and needs.

2. Visit websites that are related to your website. This is where you will find your potential joint venture partners. Contact the webmasters and work on making mutually profitable deals.

3. Start your own newsletter or e-zine. This is one of the most potentially profitable deals that you can make for yourself. The longer your list grows, the more profits you can make.

Does This Mean We Should Focus Entirely On Deals Only?

It would really be nice if we could just ditch the work-a-day-work and do nothing with our time other than make the deals that make us money! Now that would be what I would call a perfect world.

Unfortunately, the work-a-day-work must be done and until our ‘ship comes in’ we are probably going to be the ones who have to do that as well as make the deals that make us money.

As long as we are going to have to do both we can at least learn how to work smarter. We can learn how to get the same amount of ‘work’ accomplished in less time so that we can free up more time for making the deals that will make us money.

Get the work done as quickly as you can and put your focus on the deal making activities that will add to your bottom line. It is no longer your job just to make hamburgers… now you need to get out there and look for new markets. You ARE getting paid to think now.