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Saturday, December 29, 2007

Is It Best To Push Or Pull With Your Marketing?

By Court

Marketing your new business can get complicated, especially when you have so many different options. Basically when you talk about marketing, there are two types - push and pull. Keep in mind that every business is different and every situation requires different methods. The important thing to remember is to just try and find what works for you and stick to it.

When you hear the term push marketing, it means that you are going to push your product upon the consumer. This means that you are going to make active efforts to get your name and business well known with mass e-mails, websites, plenty of paid advertising or even cold-calling. This generally requires a lot of effort on your part, but at the same time may be your only option if you are just starting out your business.

On the other hand, a pull marketing effort means that the consumer comes to you instead of you finding them. This is done by word of mouth, speaking at conferences, or other types of media like interviews with the press, etc. This could be considered a harder method but it may save you money at the beginning and reap better benefits in the end. No matter which method you pick, there are always a few things to think about when it comes to marketing.

If you decide to use the push method, one of your biggest steps is to get paid advertising. There are many different branches when it comes to this, but it is a source that can get customers quickly and easily. You can also start making an extensive e-mailing list. Or try an incentive based program offered to others in your same line of business. This is a good way to get others to promote your business and get your name out there. Many people who are in the same type of business as you will be willing to help you with other ideas of how they marketed their own business.

If you decide to use the pull method, there are also many options available to you. One idea is to develop good relationships with the media. Once one person hooks onto your business, everyone will start talking about it. This is the type of change reaction that your business needs. Try volunteering your knowledge to help others. This will help others and look good on your list of things you do. You could even start a blog and invite a few of your friends to read it. If they like it, invite them to share it with others. Word of mouth is the best type of free publicity available.

Don't forget that you don't have to decide between one marketing method or the other. If you are not getting the results that you want with one method, try something different. Maybe with a combined effort from both marketing strategies, you will find the right method for you and your business.

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Court teaches people through Court's Internet Marketing School and helps people refine their internet marketing strategy.