Web Design for Business

By Sameep Shah

Personal web design and web design for business are two completely different elements. If you're just having fun creating your own personal website, then colours and graphics can reflect your personal style and taste and may be a great asset to your site. However, when it comes to a business website, you need to have a professional appearance that is functional and appealing to the exact type of person or organisation you're trying to appease. For example, if you cater to professional business clients, you need a professional-looking site. However, if you're a business that caters to young adults, having a more interactive and dynamic site might be more your style.

Web design for business is largely based on personal preference and industry experience as to what works for other companies. If you're not sure what you need, research similar companies that have successful websites, and use the concepts they have to build your dream website. Don't be afraid to see what your competitors are doing.

You can also consult with professional designers and design companies to get a better feel for what you need if you're less informed on the web design end of starting your business. Often, it's better to invest the money into hiring professionals so that your site turns out to be the best that it can be. It's not that you're not capable, but would you fix your own television or hire a trained professional?

Getting traffic to your website takes more than just great web design for business. However, once you get people to your site, you need to have that little edge that makes them want to stay. They aren't going to want to stay at a site that isn't intriguing, so appeal to your customers. If you're not sure how, put yourself in their shoes, or do a research study, ask friends, family or colleagues to find out what people would like. Sure, all this is going to cost money. However, the investment will be worth it in the end when you have a website that outlasts the test of time and provides you with more business than you ever imagined.

No one can guarantee the success of your website, but having great web design for business purposes is only going to assist you in succeeding. Not having a functional, well designed website is NOT an option in today's fast paced e-commerce society.

Article Source: http://www.articlehighlight.com
(my own article directory)

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Keeping Your Focus on Article Distribution

By Gen Wright

I often see new Internet marketers make this mistake. I too have been a new Internet marketer myself, and I understand how this mistake comes about. I'm talking about losing focus. You see, the problem with Internet marketing is that when you are just starting out, there are just too many aspects of the business that need your attention.

You need to create a website. you need to source for products to sell or create your own products. You need to figure out how to drive traffic to the website. It's an uphill battle through and through. That's why many Internet marketers give up before they see results.

To make things worse, information about Internet marketing can be overwhelming. There are so many different ways to drive traffic. You can drive traffic from Ezine promotions, joint ventures, SEO, PPC, etc. Now you have web 2.0 - social bookmarking and social networking. No wonder new marketers get confused.

The only way to avoid this problem, is to stay focused. That is easier said than done. I see so many new marketers lose their focus. Whenever a new course comes up, they jump on it. They write one article, submit it to a few directories, see no results, and they move on to something else. That kind of strategy is doomed to failure from day one.

The key here is focus. If you are into article marketing, stick with it. Observe what the more experienced article marketers do, and learn from them. Article marketing has been around for years, and there are reasons why it has continued to work for years. Your job, is to figure out what those reasons are.

Even if at the beginning, you can't figure out why, it's ok to just stick with article marketing. After all, there are tons of real live examples of successful article marketers around. They are living proof that article marketing works.

So as you continue to execute your article marketing, learn quickly along the way. Ask questions whenever you can, and if you have to buy a course to shorten the process, buy only article marketing related courses. You don't go off course until you see the fruits of your labor. That is a winning strategy. If you are persistent enough and take on article marketing with tenacity, you cannot lose.

Once you see traffic coming to your site, then things really start to happen. You can test your sales copy. You can sell more products. You can ask for feedback to help fine tune your products and so on.

Once you have tweaked your site and have gotten decent conversion rates, you may then aim for more traffic. How do you get more traffic? That's right, focus on article marketing! Search for new keywords to optimize and keep on writing and distributing articles.

A website with thousands of back links is worth a lot of money. If you can't get the site to work, you can always sell it away so that other marketers pick up from where you left off. That way, you still make money. Your article marketing efforts will never go to waste.

Article Source: http://www.articlehighlight.com
(my own article directory)

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High Ticket Product Creation - 5 Simple Steps And You're Done

By Gen Wright

What if you learned how to create a high ticket product that you can easily sell for $297 or more?

Do you want to know the simple system of how internet millionaires make their millions on the web?

The purpose of this article is to get you started making BIG money on the internet starting today step by step.

Here are 5 simple steps to get you started instantly.

Step 1 - Research your niche thoroughly.

Step 2 - Simple way to create a mind blowing book.

Step 3 - Setup few audio products in your niche.

Step 4 - Create a step by step video and pack it on the DVD.

Step 5 - Setup everything into a high quality physical product.

This article will get you started on the right track step by step with your own high ticket product.

Checkout the step by step details right here.

Step 1 - Research your niche thoroughly.

It is important that before you get started creating a high ticket product first you make sure that you thoroughly research your niche as to what your customers want.

Once you know their problems you can easily get started planning the construction of your high ticket product which will get you started making money from your website at a thorough speed.

Here's how to get started creating your own high quality ebook.

Step 2 - Simple way to create a mind blowing book.

The first thing you need to do is create an information based product in the form of a book that you will ship to your customers.

Based on the problems of your customers and topics that you want to cover create a simple table of content and then start writing your ebook.

Here's how to make your high ticket product much more valuable.

Step 3 - Setup few audio products in your niche.

You have to make sure that you create simple audio products that try to solve specific niche problems of your customers.

These simple audio products will add to the value of your high ticket product and you will make some cool money in the long run.

Here's how to make your high ticket product of extreme quality and value.

Step 4 - Create a step by step video and pack it on the DVD.

Grab a simple software like camtasia and you can create simple high quality videos in your niche that you can include in your high ticket product.

You can easily pack them up into a quality DVD package and the perceived value of your high ticket product will literally skyrocket through the roof.

Now here's where you will gather everything into a high value big ticket item.

Step 5 - Setup everything into a high quality physical product.

Just gather everything that you have created above and convert them into a physical product which will consist of audios, dvd package and books that you have created for your customers.

You can even create a checklist or a map that will tell your customers how to use your detailed package to learn the entire system step by step.

Article Source: http://www.articlehighlight.com
(my own article directory)

By the way... are you a coach, consultant, entrepreneur, or speaker, who is tired of getting paid less than you are worth for your coaching and consulting? To begin learning how you can sell your own coaching for between $4k and $25k per client, visit my blog: Coaching Program Or Internet Marketing

Getting The Right Website For Your Business - The Domain Name

By Ben Needles

This can be achieved as simply as getting your business details listed in an online directory such as yell.com, however to put across a truly professional image it is worth seriously considering having a website designed for your business.

This article will touch on some of the factors that will need to be considered when doing this. So what factors should be considered?

Choosing a Domain Name

The domain name will form the address at which your website will be found. There are two schools of thought in place in relation to choosing a domain name - branded vs. generic and pros to each approach.

A branded domain name will usually relate to your business/product identity, and therefore be a memorable way of getting your domain name into the minds of your customers. This is particularly useful if you anticipate driving traffic to your website through more traditional forms of advertising such as television, newspaper or billboard advertising.

An example of a branded domain name would be www.nike.com. This is a domain name that is short, easily identifiable with the brand in question, and easy to remember. For people looking specifically for this brand, it is very easy to remember and then type in to their browser’s address bar when they wish to visit the site.

However, the drawback about this domain name is that it does not readily identify what the subject of the website is about; this is where the benefits of a generic domain name become apparent.

Generic domain names relate to the actual product/service that your business is offering. As well as being useful in providing an indicator of the subject matter of your website to your human visitors, these domain names also have an edge in another important area: search engines.

Search engines are the method by which the majority of websites receive most of their traffic (or visitors), and the higher your website appears in search engine results the more traffic you will get. In order to be able to get your website to the top few results for your product/service, you need to give the search engines a clear indication of what your website is about, and the domain name is one of the ways in which this can be emphasised.

To continue with our example above, instead of www.nike.com the domain name used might have been www.running-shoes.com. This gives a very clear indicator of the subject of the site, and means that there is an increased likelihood of this website showing up high in the search results for keywords related to running shoes.

In reality, branding is usually viewed as too important a consideration to ignore completely, and therefore an approach that mixes elements of the two is best applied. If we were to offer advice to a young startup Nike Inc. then a domain name such as www.nike-sportswear.com would probably be appropriate. This retains branding indentity, but also enables search engines and human visitors alike to see what products are being offered.

A Word on Top Level Domains (TLDs)

A TLD (or domain extension) is the final portion of a domain name: the .com, or .co.uk. There are a bewildering number of domain extensions available to choose from, but in our opinion the choice should always be simple.

If you are targetting a specific country, then use the TLD for that country. Something ending in .uk for the UK, .de for Germany, .fr for France etc. The UK is unusual in that it offers a number of options, .co.uk being the most common. In our opinion, unless you are a not-for-profit organisation (in which case use .org.uk) this is the extension you should always use. The other extensions (.ltd.uk, .net.uk) are too rarely seen to be of much use to you.

We would also recommend staying away from .uk.com as this isn’t actually a true TLD. Instead it is some enterprising organisation who registered the domain name .uk.com a long time ago selling off sub-domain names of their domain name. You will find your options with regards transferring the domain name etc. restricted if you buy one of these, and probably pay a premium too because there is only one company selling these domains.

If you operate on a global platform, then .com is the domain name to use. Although you can register .info, .org, .net etc. these domains are again relatively unseen. If you do not use the .com and instead register mycompanyxyz.net, then there is the possibility of a domain squatter registering mycompanyxyz.com. You can guarantee that more people looking for your website are likely to type in .com than .net, and therefore you will lose customers.

Article Source: http://www.articlehighlight.com
(my own article directory)

About the Author

Peopleperhour.com is an online marketplace offering an easy and secure way of finding freelance professionals to carry out your business projects. If you are looking for a website, browse their Freelance Web Designer listings. More Information visit: www.peopleperhour.com

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How Many Backlinks Does Your Website Have

By Ben Needles

When it comes to marketing your business on the Internet back links are extremely important. Unless you plan on purchasing your traffic for the rest of your life you are going to want to develop back links to your website.

Do you even know how many back links your website has? Most people do not and many do not really understand the importance of it.

A back link is when your website address is on somebody else’s website. That link is pointing back to your site and when somebody clicks on it you get a visitor.

It also gives search engines a way to find your site and it builds up the popularity of your site when you have a lot of back links.

Quality back links count too, and therefore having your website address on a highly visited website can increase the popularity of your site in the search engines eyes. Google even go so far as to have a page rank to determine the worth of a web page.

Your website should have a page rank as well. To increase your page rank you need to have more back links pointing to your site from pages that are equal or greater than the page rank of your own.

Enough on the technical aspects of back links, let’s talk about the importance of them in general. A back link is like a sidewalk leading up to the front door of your store.

If you could have sidewalks coming at you from thousands of different ways think how many more visitors you would have. This is exactly what a back link does for your business.

Back links are long term security and an actual way for your home business website to thrive. They are also an excellent way for you to get traffic on a continual basis, long after you’ve created a back link to begin with.

This is why top Internet marketers spend time developing links back to their site through various marketing avenues. Some of the most popular ways to create a back link include getting a link pointing back to your site through article marketing, forum marketing, commenting on blog posts, and so on.

The problem with paid advertising is that when you quit paying you stop having visitors. The reason for this is they do not have a way to find you!

A back link stays online indefinitely, and therefore potentially can create you traffic for many years to come. This is why it’s important that you understand how many back links your website has and have a plan to continue to increase those.

When it comes to marketing your business on the Internet back links are extremely important. Unless you plan on purchasing your traffic for the rest of your life you are going to want to develop back links to your website.

Do you even know how many back links your website has? Most people do not and many do not in truth empathise the importance of it.

Article Source: http://www.articlehighlight.com
(my own article directory)

About the Author

David Ogden specializes in helping people like you start their own home based businesses. Launch your very own money making website today, ready to take orders and pull in massive profits, guaranteed!
www.affiliate-profit-masters.com/optin.html
Copyright - David Ogden

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Guidelines for Choosing A Web Designer

By Pankaj Govil

Choosing a web designer can seem like a daunting task. They come in all shapes and sizes – from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size. So how do you choose the right one for your business?

Select Your Marketplace

Firstly, decide what market you would like to select from: local, national, or overseas.

If you would feel more comfortable meeting your designer, and running through your project face to face (maybe it’s the kind of project that needs to “evolve”), and your ethos is “quality of service” rather than “Pile ‘em high, sell ‘em cheap” then a local web designer is for you. They can usually provide better back up, and be able to meet face to face to discuss your project and iron out any problems should they occur. For more details visit to www.oversightsystem.com.

If you are a bit more budget conscious, then it makes sense to select from a “wider pool”. Getting quotes from designers across your country will usually obtain a more competitive quote. What you lose in face-to-face service is made up for in cost savings, and all but the largest web projects can usually be sorted out via telephone and email these days.

For the extremely cost conscious and value for money orientated (some would even say “brave”!) there is the overseas market. If you know exactly what you are looking for and can explain your project thoroughly and clearly in writing, then there are huge savings to be made. But what you save in price is invariably countered by having to do a little more work on your side – particularly when it comes to communication!

Finding Web Designers

To find a list of local web designers consult your Yellow Pages (or equivalent) or do a web search for “web designer“ “your area”. Looking further a field, you can do a web search or check out directories such as www.recommended-web-designers.co.uk. For overseas designers, the latter offering the benefit of escrow and arbitration services.

Draw Up A Shortlist

Draw up a shortlist of 3 or 4 designers to speak to. You can do this by visiting their websites, getting a feel for the type and size of business they are and looking at their online portfolio. Then call them – ask them questions about the type of clients they work for, timeframes and any other technical questions you have. Get a feel for how they communicate – whether they are on the same wavelength as you.

If you opted to go overseas, the websites already mentioned have ratings systems which can help you decide, and you can also send and receive private messages to ask questions.

Get Quotes

Once you have your shortlist, you can get quotes. For a straightforward website this can be a simple fixed price – for a more complicated project that is likely to evolve, you may just want to get a budget price at this stage, and then pin down details and a fixed price with your preferred bidder later. To know more logon to www.magic-mini-site.comAlways specify your expected timeframe for completion when obtaining quotes as this can affect prices.

Get References

Once you have your preferred bidder, get references. Any established web designer will be able to provide details of satisfied clients. Email them and ask if they were happy with the service received, if the job was completed on time, how unforeseen problems were dealt with, etc.

Remember to trust your instincts: If you are not entirely happy with the references you obtain, walk away and select another designer.

Appoint Your Web Designer

You now have a fixed price, references, and confirmed timescale for your project. Now appoint your designer!

Most have standard agreements – read them carefully, and if in doubt get your legal adviser to look them over. Make sure timescales and project milestones are specified, as well as payment terms. Find out how alterations to your project are dealt with – in terms of cost and delays – and how disputes if they arise would be settled.

Finally, when you are completely happy, sign on the dotted line and look forward to a productive working relationship with your web designer!

Article Source: http://www.articlehighlight.com
(my own article directory)

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Know About The Different Type of SEO Services

By Suri

There are different types of SEO services but there is no hard and fast rule for it. Some can cost a few rupees / dollars / pounds in a year. These are considered as cheap and affordable Web Promotion Services. In this case it is just submission of sites to search engines and directories and nothing beyond it. So going for such cheap and affordable SEO services is not a good idea at all. It is just looking at the cost consideration to get promotion tasks done.

There are also companies that offer services in the form of monthly management scheme. In this, there is a contract for SEO Services and companies perform web promotion and Internet Marketing activities for their clients. For more details go to www.seo-prediction.com. They look after the site and report to client every month. The cost factor varies in different countries according to the profile of the company, management needs and types of reports and services provided. This too can be considered as a just satisfactory and an optimum level where small business concerns want to get their new websites promoted and pushed ahead.

Then another type is dedicated SEO consultancy. You can not look at cost consideration if you need the quality in promotion tasks. In this type you can avail the services of seo consultants at any time; you can discuss your problems, queries and get a smooth flow of advice. Some consultants charge on hourly basis and some charge partially before the beginning of project and rest on the completion. However the payment terms may vary on the project basis. You can avail all types of services such as defining of keywords, writing of content on keyword basis, defining navigation structure, on page and off page optimization techniques and other internet marketing activities.

Finally there are SEO Services in the form of outsourcing. You can outsource your promotion work to different companies which are expertise in the web stream. Again cost factor differs in this case according to the quality and reputation of the outsourcing services provider. There are also companies that offer services in the form of monthly management scheme. In this, there is a contract for SEO Services and companies perform web promotion and Internet Marketing activities for their clients. This too can be in the form of consultancy. You can also avail specialization services in different streams like you can hire link building experts at cheap rates or manual directory submissions.

Looking at these different aspects of seo services it is recommended that among these you select that which suits best for your organization and according to your company need and goals otherwise you get confused leading you nowhere just wasting your precious time and money. For more details visit to www.huge-niche-keywords.com.

You just need to refer the specialized consultant who can advise you what kind of future promotion activities your company requires. Keep in mind that investment in SEO is still considered as crucial aspects and nothing is certain as search engines rules and algorithms keep on changing time to time and only an expert SEO Advisor with the background of their precious experience can guide you.

Article Source: http://www.articlehighlight.com
(my own article directory)

http://www.the20seotools.com http://www.offline-promotion.com